From your first conversation to keys in hand — SRG guides every buyer through one of the most competitive coastal markets in the country. With 500+ closed transactions and full in-house lending, we handle everything.
The Buying Process
Before we look at a single property, Erin and Mikel sit down with you — in person or over a call — to understand your lifestyle goals, investment objectives, timeline, and budget. The right neighborhood matters as much as the right house. This conversation shapes everything that follows.
In Coastal North County, sellers expect pre-approved buyers. Erin's lending expertise means we can move fast — conventional financing in 30-60 days for primary residence buyers, or hard money through Lantzman in 10-14 days for investors. We structure the right loan before you fall in love with a property.
Lending included — no referral neededWe walk you through current inventory, recent comparable sales, pricing trends by neighborhood, and what the market is actually doing — not what Zillow says it's doing. In a market this competitive, education is the difference between a good offer and a winning one.
We search the MLS daily — but the best properties in this market often never hit it. SRG's off-market network gives you access to homes before they're listed. This is how serious buyers win in Encinitas and Del Mar, where inventory is tight and competition is fierce.
Off-market access includedBefore you make an offer, Mikel walks every investment or renovation property with a builder's eye. Renovation scope, ADU potential, structural assessment, construction cost estimation — these happen before you're committed, protecting you from expensive surprises after close.
The Palmerin Group advantageErin's track record means your offer is structured to win — not just the highest price, but the right terms, the right contingencies, and the right approach for each specific seller. In a market where homes regularly sell above asking, offer strategy is everything.
Inspection, appraisal, title review, and HOA document review — we manage every piece of the due diligence process and flag issues before they become your problem. Mikel's construction background catches things standard home inspectors routinely miss.
Coordinating escrow, title, lenders, and all parties to get you to the finish line on time. Erin manages this process with the precision of someone who has done it 500+ times. You show up to sign. We handle everything else.
Why SRG
Mikel's background in construction and development means you get a real renovation assessment before you commit — not a guess from a general inspector.
Erin's lending expertise and the Lantzman partnership mean your financing is handled in-house. No scrambling for a lender after you find the right property.
The best homes in this market never hit Zillow. SRG's network gives buyers a real advantage in the most competitive zip codes on the California coast.
We Know Every Street In
Coastal North County San Diego
Ready to Start?
The first conversation is always free. Tell us what you're looking for and we'll give you an honest assessment of what's available, what it costs, and how to win in this market.
Erin O'Connor
Broker · Lead Agent
Mikel Palmerin
Agent · Construction
